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What We Are Learning From HCPs

What We Are Learning From HCPs

It isn’t new news that the POC world has already undergone some pretty drastic changes, or that patients and their physicians have progressed their roles and the way they interact with each other. But as marketers in pharma, it is…Read more …
Essential Information for Essential Workers

Essential Information for Essential Workers

Educating HCPs and patients has never been more important.  Patients are worried and looking for answers.  Doctors and HCPs are strained and overwhelmed.  Everyone wants information they can trust.  How can pharma marketers provide drug information when the entire healthcare…Read more …
Pharmacies are the Rock Stars of Community Health
It’s easy to take pharmacies for granted or to overlook their importance within the healthcare continuum, but the COVID-19 outbreak really underscores the critical role pharmacies play within the continuum of care.  Pharmacies connect the dots for patients by providing…Read more …
Teamwork makes the dream work

Teamwork makes the dream work

If you are like me, you are working from home and homeschooling the kids, watching this unprecedented pandemic sweep through the country.  As we all navigate these unprecedented circumstances personally, for our families and professionally, I want to recognize the…Read more …
Doing our part

Doing our part

Those of us who work in medical marketing are used to acting as the conduit for pharma brands to educate patients and consumers with factual health information they need to be informed consumers and start a conversation with their doctor…Read more …
Giving Thanks for My Return to Pharma

Giving Thanks for My Return to Pharma

As I look back on 2019 there is a lot to be grateful for, and I wanted to take a moment to reflect on a decisive shift in my career. This past year I made the conscious decision to come…Read more …