Blog


“Willing to Try Anything”

“Willing to Try Anything”

Here at Rx EDGE, we have always championed the role of the pharmacy in the lives of patients who have conditions that require specialty drugs.  Marketers of biologics are usually interested in reaching current patients (those who know they have…Read more …
Takeaways from NACDS Total Store Expo

Takeaways from NACDS Total Store Expo

For the 17th consecutive year, Rx EDGE joined 700+ companies exhibiting at the August National Association of Chain Drug Stores Total Store Expo.  The event represented a unique coming-together of leaders from retail pharmacies and their business partners in pharma…Read more …
The People Have Spoken: They Love Our Work

The People Have Spoken: They Love Our Work

Allow us to toot our own horn for a moment: our clients have spoken! Praise from our partners! We checked in with our clients and asked them what they liked about working with Rx EDGE, and consider us flattered —…Read more …
10 Marketing Mis-Steps You Might Be Making

10 Marketing Mis-Steps You Might Be Making

Are you committing a pharmaceutical faux-pas when it comes to marketing? We’ve been researching, leading, and succeeding in the pharmaceutical marketing space for 18 years.  I’ve personally attended hundreds of meetings with pharma marketers and their agencies during my career…Read more …