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Insights gained from Smaller Data

Insights gained from Smaller Data

With the pervasiveness of Big Data discourse these past couple of years, I thought I’d take the opportunity to address another kind of data and its deployment in the world of pharma marketing in the retail pharmacy.   Wikipedia describes big…Read more …
OTCs: Openly-Trusted-by-Consumers

OTCs: Openly-Trusted-by-Consumers

The OTC aisles of the retail pharmacy are filled with health conscious people looking to self-treat common conditions. A recent study conducted on behalf of the CHPA (Consumer Healthcare Products Association) from Edelman Berland provides more insight. Their study found that…Read more …
Store Lists Help You Get on the ‘Nice List’

Store Lists Help You Get on the ‘Nice List’

The heart of media planning involves first determining who the most likely prospective consumers are, and then establishing where best to reach and engage with them.  In the case of pharmacy marketing programs, the retail pharmacies themselves are the main…Read more …
Follow the Yellow Brick Road to a Successful Program
Solutions at the Shelf™ is a targeted, efficient way to deliver healthcare communications to consumers. Through information dispensers delivered in the aisles of the retail pharmacy, pharmaceutical brands can execute programs in geographic markets that fit their strategy and utilize…Read more …