Blog


A Dynamic Duo

A Dynamic Duo

What do you get when you bring together a pharmacist and pharmacy expert? You get an exceptional “meeting of the minds” to deliver a presentation on understanding the pharmacy’s role in promoting patient engagement and education for medication adherence. I…Read more …
Phones in the Pharmacy

Phones in the Pharmacy

Have you ever Googled a question? Of course, you have! Personally, I Google questions all the time. “What are the new Netflix shows this month?” “How many cups are in a gallon?” “What time does the mall open today?” We can all relate…Read more …
Target Practice? Try Target Execution

Target Practice? Try Target Execution

Set your marketing phasers to stun, because our targeting will give you “stunning” results. Rx EDGE is comprised of a huge network of pharmacies throughout the United Stated across multiple retailers. For pharmaceutical marketers, this means access to prospective patients…Read more …
Would it work for pharma?  Yes, it just might!

Would it work for pharma? Yes, it just might!

I spent many years of my career in the CPG sector, promoting brands that ran the gamut from breakfast cereals to packaged mac ‘n cheese to haircare.  I even did a stint supporting our four-legged “consumers”, creating promotional events for…Read more …
Are you aware? November is Diabetes Awareness Month

Are you aware? November is Diabetes Awareness Month

It is important to bring awareness to a disease that effects 29 million people. November is Diabetes Awareness Month. This annual month-long campaign draws attention to all forms including, type 1, type 2, and gestational diabetes. Organizations are promoting awareness…Read more …
It’s Where the Patients Are

It’s Where the Patients Are

“Why do you rob banks, Willie?” “Because that’s where the money is.”   The above is an exchange that purportedly occurred between a reporter and an infamous bank robber, William Francis “Willie” Sutton.  For those of you who have never…Read more …
Back-to-school, back to the pharmacy

Back-to-school, back to the pharmacy

It’s that time of year again. The time when kids of all ages start to go to bed a little earlier, and begin to select that perfect first-day outfit. Yes, back-to-school season. Days filled with summertime fun are being welcomed…Read more …