Blog


Time for Some Reflection

Time for Some Reflection

  Four weeks ago I walked into the Rx EDGE office ready to begin the first day of my new internship, and frankly I was nervous. I was reminded about an old episode of the TV show “Scrubs” that deals with…Read more …
Two Hours of Media Inspiration

Two Hours of Media Inspiration

In late March, Rx EDGE hosted a Leadership Exchange roundtable moderated by Medical Marketing & Media. The topic was  “Making it into the Plan: Media Decisions”.  When I mentioned to my younger son that I was attending a Leadership Exchange,…Read more …
A Dynamic Duo

A Dynamic Duo

What do you get when you bring together a pharmacist and pharmacy expert? You get an exceptional “meeting of the minds” to deliver a presentation on understanding the pharmacy’s role in promoting patient engagement and education for medication adherence. I…Read more …
Phones in the Pharmacy

Phones in the Pharmacy

Have you ever Googled a question? Of course, you have! Personally, I Google questions all the time. “What are the new Netflix shows this month?” “How many cups are in a gallon?” “What time does the mall open today?” We can all relate…Read more …
Target Practice? Try Target Execution

Target Practice? Try Target Execution

Set your marketing phasers to stun, because our targeting will give you “stunning” results. Rx EDGE is comprised of a huge network of pharmacies throughout the United Stated across multiple retailers. For pharmaceutical marketers, this means access to prospective patients…Read more …
Would it work for pharma?  Yes, it just might!

Would it work for pharma? Yes, it just might!

I spent many years of my career in the CPG sector, promoting brands that ran the gamut from breakfast cereals to packaged mac ‘n cheese to haircare.  I even did a stint supporting our four-legged “consumers”, creating promotional events for…Read more …
Are you aware? November is Diabetes Awareness Month

Are you aware? November is Diabetes Awareness Month

It is important to bring awareness to a disease that effects 29 million people. November is Diabetes Awareness Month. This annual month-long campaign draws attention to all forms including, type 1, type 2, and gestational diabetes. Organizations are promoting awareness…Read more …