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Target Practice? Try Target Execution

Target Practice? Try Target Execution

Set your marketing phasers to stun, because our targeting will give you “stunning” results. Rx EDGE is comprised of a huge network of pharmacies throughout the United Stated across multiple retailers. For pharmaceutical marketers, this means access to prospective patients…Read more …
Would it work for pharma?  Yes, it just might!

Would it work for pharma? Yes, it just might!

I spent many years of my career in the CPG sector, promoting brands that ran the gamut from breakfast cereals to packaged mac ‘n cheese to haircare.  I even did a stint supporting our four-legged “consumers”, creating promotional events for…Read more …
Are you aware? November is Diabetes Awareness Month

Are you aware? November is Diabetes Awareness Month

It is important to bring awareness to a disease that effects 29 million people. November is Diabetes Awareness Month. This annual month-long campaign draws attention to all forms including, type 1, type 2, and gestational diabetes. Organizations are promoting awareness…Read more …
It’s Where the Patients Are

It’s Where the Patients Are

“Why do you rob banks, Willie?” “Because that’s where the money is.”   The above is an exchange that purportedly occurred between a reporter and an infamous bank robber, William Francis “Willie” Sutton.  For those of you who have never…Read more …
Back-to-school, back to the pharmacy

Back-to-school, back to the pharmacy

It’s that time of year again. The time when kids of all ages start to go to bed a little earlier, and begin to select that perfect first-day outfit. Yes, back-to-school season. Days filled with summertime fun are being welcomed…Read more …
Competing for Gold Against Traditional Media

Competing for Gold Against Traditional Media

Every four years when The Olympic Games grace our television screens, it is truly amazing to watch the world’s top athletes compete and prove themselves on a global stage. The thrill of world record- breaking is always within reach. These…Read more …